When a long-running industry event was seeking a rebranding and facelift, AVISIAN Communications created a modern logo, revamped collateral and a responsive web site for the new Securing Federal Identity event. The fresh look and new approach to logistics invigorated the established event. The project exemplifies the concept that value can be maintained and even increased by giving existing properties a bold new brand. Down to even minor details like the attendee badge, all collateral was designed to reenforce the idea that this is a new launch of a trusted event.
- ClientSmart Card Alliance Event