Regarding ID Magazine (re:ID) has emerged as the benchmark for original news and insight on the identification technology industry. The printed magazine has filled a void in print news coverage for the ID technology industry.
What is Regarding ID Magazine?
Regarding ID is a 68+ page, glossy full-color magazine that follows AVISIAN Publishing’s tradition– blending exceptional style and top quality content. Best-of-class articles from our family of ID technology publications are combined to produce each quarterly issue. In its four years of publication, re:ID has become an industry leader, demonstrating a very high take-rate and long shelf-life. In addition to the large subscriber base, re:ID is distributed to members of leading trade associations including the Smart Card Alliance.
Who receives it?
More than 11,000 qualified industry professionals will see your ad in Regarding ID. Our distribution includes a blend of mailings to our qualified subscribers as well as distribution at a selection of the industry's leading conferences. On average, this mix includes 9,500 subscriber mailings and an additional 1,500-plus copies distributed through our valued association and conference partnerships.
What is CR80News Print Edition?
CR80News Print Edition explores the utilization of ID technologies on college and university, K-12, and corporate campuses as well as other closed system environments. CR80News is distributed to more than 5,000 subscribers, members of the National Association of Campus Card Users and attendees of the market’s key industry events. CR80News is produced twice per year (Spring and Fall).
How much does it cost?
High-quality advertising, positioned along with top-notch editorial content, doesn't have to break the bank. More than 30 companies have taken advantage of this great editorial and advertising mix, and for less than half of the cost of placements in comparable publications.
What do I do next?
If you haven't yet received a copy of Regarding ID or CR80News Print Edition, please let us know and we will have one delivered to you immediately.
Advertising information:
AVISIAN has a team of advertising specialists distributed geographically to best serve you. Please contact our advertising department to discuss how we can help meet your corporate objectives (advertise@AVISIAN.com; 850-391-2273).
Downloads :
2010 Media Kit with Editorial Calendar (PDF)
Ad sizes:
If you have prepared artwork of another size that you would like to have considered for use, please consult your ad representative.
| Ad type | Width x Height (in) | Width x Height (mm) |
Full page |
Trim size: 8.375 x 10.875 |
Trim size: 215.9 x 279.4 Full bleed: 219.1 x 282.6 |
| 1/2 page (vertical) | 4.6875 x 7.125 | 119.1 x 181 |
| 1/2 page (vertical + bleed) | Trim size: 5.4375 x 7.625 (bleed .125 on right and bottom for total dimensions of 5.5625 x 7.75) |
Trim size: 138.1 x 193.7 Bleed (right and bottom) size: 141.3 x 197 |
| 1/2 page (horizontal) | 7.125 x 4.6875 | 181 x 119.1 |
| 1/2 Page (horizontal + bleed) | Trim size: 8.375 x 5.1875 (bleed .125 on left, bottom, right for total dimensions of 8.625 x 5.3125) |
Trim size: 215.9 x 131.8 Bleed (left, bottom and right) size: 219.1 x 135 |
| 1/3 page skyscraper | Trim size: 3 x 10.875 Bleed (.125 on top, right, bottom) size: 3.125 x 11.125 |
Trim size: 76.2 x 279.4 Bleed (top, right, bottom) size: 79.4 x 282.6 |
| 1/6 page (vertical) | 2.25 x 4.75 | 57.15 x 120.7 |
| 1/6 page (horizontal) | 4.6875 x 2.4 | 119.1 x 61 |
Ad rates:
Additional discounts are available to companies that advertise in both our print and online publications.
| Ad name | 4 Issue | 3 Issues | 2 Issues | 1 Issues |
| Full page | $2,700 | $3,000 | $3,200 | $3,400 |
| 1/2 page (vert. or horiz.) | $1,795 | $1,995 | $2,095 | $2,295 |
| 1/3 page skyscraper | $1,550 | $1,750 | $1,850 | $2,050 |
| 1/6 page (vert. or horiz.) | $1,150 | $1,250 | $1,350 | $1,450 |
Sschedule and key dates:
| RegardingID | ||||
| Issue | Contract due | Materials due | Issue release date | Bonus distribution |
| Spring 10 | Feb. 5 | Feb. 12 | Feb. 26 | NACCU Annual Meeting, ISC West, Smart Card Alliance Payments Summit |
| Summer 10 | March 16 | March 23 | April 7 | Smart Card Alliiance Annual Conference |
| Fall 10 | July 23 | July 30 | Aug. 13 | ISC East, ASIS, Smart Cards in government, NACAS, Biometric Consotium |
| Winter 10 | Oct. 8 | Oct. 15 | Oct. 29 | CARTES & IDentification |
| CR80News | ||||
| Issue | Contract due | Materials due | Issue release date | Bonus distribution |
| Spring '09 | Feb. 5 | Feb. 12 | Feb. 26 | NACCU |
| Fall '09 | July 23 | July 30 | Aug. 13 | NACAS |
Detailed ad specs:
RegardingID Magazine and CR80News Print Edition are printed using web offset and Computer-to-Plate, all-digital processes. All ads must be submitted as digital files in Adobe Acrobat Portable Document Format (.PDF) per the specifications in this document.
Trim, bleed, and live copy area:
Trim size: |
The finished magazine is trimmed to 8.375” x 10.875” |
| Bleed area: | A .125” bleed should be left on all sides for ads that bleed resulting in a bleed size of 8.625” x 11.125”. |
| Live copy area: | All live materials should be .25” from the trim on all sides to ensure that they appear in the trim-safe or print-safe zone. This results in a safe zone of 8.125”x10.625”. |
Creating PDF files:
Step 1: |
Source files from layout programs including Pagemaker, Indesign, and Quark should be prepared as CMYK pages at the trim size specified above (8.375” x 10.875”). |
| Step 2: | All images included in the ad should be created as tiff files using Photoshop (please follow the steps detailed below in the section titled “Creating files in Photoshop for inclusion in ads”) or as CMYK .eps files using Illustrator. |
| Step 3: | The file should be outputted as a high resolution PDF file using the downloadable PDF Preferences. |
| Alternate Step 3: | The file can be saved as a postscript file and then run through Adobe Acrobat Distiller to create the PDF, using our settings. |
Correctly utilizing type and fonts in ads:
- All type should be easily read and of a dark density.
- Black line copy should be minimum 6-pt sans serif and 100% Black – Do not use 4 COLOR black for body copy.
- Fine lines and rules should be restricted to one color.
- Specify rule width to maintain consistency. Do not use “hair line” rules.
- Reverse type should be minimum 8-pt sans serif bold face
- Type should extend no closer than .25” of final trim area.
- Fonts should be Type 1 PostScript fonts. Avoid the use of TrueType fonts. Fonts should be embedded in PDF.
Correctly utilizing color in images and ads:
Alll images must be process color (CMYK) 300 dpi or higher. Any spot color images must be converted to CMYK before outputting the ad to PDF. Do not utilize ICC profiles in images.
Creating files in Photoshop:
When creating files in Photoshop for ads or for inclusion in page layout program, it is important to specify the correct ‘Color Settings’ to use when saving your images. The simplest way to do this is to download the RegardingID Photoshop Preferences. Select the Color Settings option from the ‘Photohshop’ dropdown menu and select ‘Load.’ Specify the "RegardingID Photoshop Preferences” file and click Save.
Production and design work:
Material received that does not meet our requirements will need additional work. All additional work will be billed to the advertiser and will be done only at the discretion of the advertiser. Production work will be charged at $100 per hour with a minimum charge of $100. A written production cost sheet will be furnished upon receipt of advertising material. As an additional service to our advertisers, design, layout and production expertise is available. We can start with copy and photos or work with your electronic file.
Submitting files:
The preferred method for submission of files is via FTP to the following location: ftp. avisian. com; Username=dropbox; Password= avisian. Create a folder titled with the advertiser’s name. Please email design@avisian.com when the file has been uploaded to the site.
Alternatively, files less than 10 mb in size can be emailed directly to design@avisian.com.
Questions and inquiries should be directed to 850-391-2273 or via email at advertise@avisian.com.